About Us

About us

Reimagining Nutrition for Young Athletes.

PLAYR was built to serve a group the nutrition industry overlooked for years: young athletes.

Not smaller adults. Not energy-drink consumers. Real kids with growing bodies, developing minds, and big goals.

Everything we make is grounded in science, built for daily use, and designed to earn the trust of parents while empowering athletes to train, compete, and grow the right way.

Our Standards

Built for Youth Athletes
Designed specifically for ages 8–18. Never scaled-down adult formulas or repurposed sports products.

Science-Driven Formulations

Ingredients chosen intentionally, backed by research, and dosed for real physiological benefit.

Clean &

Transparent

No stimulants. No artificial colors. No proprietary blends — ever.

Third-Party — Verified Independently tested for purity, safety, and label accuracy you can trust.

Our Mission

More Than Nutrition —
A Movement for the Next Generation

We focus on the core pillars young athletes truly need:

Hydration & electrolyte balance

Connective-tissue support & recovery

Cognitive readiness & calm focus

Immune and antioxidant support

Gut health & digestive balance

Every ingredient serves a purpose. Every formula is clean-label, stimulant-free, and third-party tested for purity and safety.

We’re not here to follow trends. We’re here to build confidence, resilience, and long-term athletic habits in kids who love the game.

Our Team

Our Team of Experts

Dustin Vann — CEO & Founder

“I couldn’t find nutrition I trusted for growing athletes. Everything was either adult formulas, sugary shortcuts, or stimulant-driven. So we built what should’ve existed all along: clean, science-backed performance support designed specifically for youth.”

For me, it’s personal. PLAYR started with my kids, and now it’s built for every kid like them.

Jim Cavale

Strategic Advisor

Aaron Feld, CSCS

Performance Advisor

Dr. Ricardo Komotar, MD

Chief Medical Advisor

Jason Comer

Strategic Advisor & Operating Partner

Jim Cavale

Strategic Advisor

Aaron Feld, CSCS

Performance Advisor

Dr. Ricardo Komotar, MD

Chief Medical Advisor

Jason Comer

Strategic Advisor & Operating Partner

OUR HISTORY

The Making of PLAYR

At PLAYR, every milestone reflects our mission to redefine youth performance nutrition with science, integrity, and purpose.

2023

The Idea Was Born

The Need Became Clear

Seeing young athletes rely on adult supplements and high-sugar drinks revealed a major gap in youth performance nutrition.

2024

Built to Perform

Research, Development & Formulation

With sports scientists, dietitians, and performance experts, we developed clean, youth-focused formulas that support hydration, recovery, focus, immune health, and gut function.

2025

Beginning

PLAYR Takes the Field

PLAYR launches testing — a trusted, transparent performance system designed for the unique needs of growing athletes.

Our Quality

The New Standard for Youth Performance Nutrition

Non-GMO Ingredients — Formulated without genetically engineered components.
Third-Party Tested — Independently tested for purity, safety, and label accuracy.
Clean-Label Formulation — No caffeine. No stimulants. No artificial colors. No proprietary blends.
Made in the USA — Produced in cGMP-certified facilities under strict quality standards.

Our Promise

Raising the Standard for Youth Performance

PLAYR stands for:

Youth-First Innovation — Formulas built specifically for ages 8–18 — not repurposed adult products.
Science-Driven Design — Ingredients selected for clear physiological benefits and long-term development.
Parent-Trusted, Athlete-Approved — Transparent formulas made with clean, safe, age-appropriate ingredients.
Long-Term Development Over Short-Term Hype — No stimulants. No shortcuts. No oversized or risky dosing.

Built for the Next Generation of Champions.

PLAYR CORE and PLAYR CLUTCH support the five foundational pillars of youth athletic performance:

Hydration & electrolyte balance

Muscle recovery & connective tissue support

Cognitive clarity & calm focus

Sustained Energy & Readiness

Digestive and gut health

Every formula is designed with youth-appropriate dosing, clean-label principles, and functional ingredients that matter — nothing more, nothing less.

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What Parents, Athletes,
Coaches and Trainers Are Saying

"PLAYR is the real deal! I drink the powder every morning and it gives me smooth energy and focus without feeling jittery or crashing later. Super easy to mix and perfect before workouts, practice, or class. Definitely part of my daily routine."

— Josh F, 19, Basketball

“Our athletes are growing and training hard. PLAYR gives us a way to support hydration, recovery, and focus without crossing into adult-level formulas”

— Youth performance coach

“I love that there’s no caffeine or weird energy spike. My daughter says she feels more focused and ready when she trains”

— Mike D.

“We wanted something clean and age-appropriate. Since starting PLAYR, my sonfeels more steady during long practices and recovers better for the next day.”

— Parent of a 13-year-old soccer player

“Our athletes are growing and training hard. PLAYR gives us a way to support hydration, recovery, and focus without crossing into adult-level formulas”

— Youth performance coach