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Recovery
"Since starting PLAYR, my son feels steadier through long practices and recovers better for the next day."
Jenna M.Β· Verified buyer Β· soccer, 13
About us
Reimagining nutrition for young athletes.
PLAYR was built for a group the nutrition industry overlooked: young athletes. Not smaller adults. Not energy-drink consumers. Real kids with growing bodies, developing minds and big goals.
Everything we make is grounded in science, built for daily use, and designed to earn the trust of parents.
Our team
Built by a dad. Backed by experts.
Jim Cavale
Strategic Advisor
Aaron Feld, CSCS
Performance Advisor Β· Former Head S&C Coordinator, Miami, Oregon and Georgia Athletics
Dr. Ricardo Komotar, MD
Chief Medical Advisor Β· Neurosurgeon
Jason Comer
Strategic Advisor & Operating Partner
Dustin Vann Β· CEO & Founder
βI couldnβt find nutrition I trusted for growing athletes. Everything was adult formulas, sugary shortcuts or stimulants. So we built what should have existed all along. PLAYR started with my kids, and now itβs built for every kid like them.β
Dustin Vann Β· Founder & dad of two
What we're really building.
Peace of mind.
You know exactly what's in their bottle. Not whatever a teammate handed them.
Their confidence.
It's their routine, not yours. They show up knowing they did the work.
Who they become.
Showing up prepared every day is a habit that outlasts any season.
Our standards
Standards you can trust.
Third-party tested
Every batch is independently tested for purity, safety and label accuracy.
Clean label
No caffeine. No stimulants. No artificial colors. No proprietary blends.
Built for ages 8+
Formulated for growing athletes. Never a scaled-down adult formula.
Made in the USA
Produced in cGMP facilities. Gluten-free and non-GMO.
Our history
The making of PLAYR.
2023
The need became clear
Young athletes were relying on adult supplements and high-sugar drinks. There was nothing built for them.
2024
Research, development and formulation
With sports scientists, dietitians and performance experts, we built clean, youth-focused formulas.
2025
PLAYR takes the field
CORE and CLUTCH launch: a transparent performance routine for growing athletes.
More than nutrition. A routine for the next generation.
Hydration
Electrolytes and coconut water replace what they sweat out.*
Recovery
Collagen peptides and tart cherry, ready for the next practice.*
Immunity
Elderberry, vitamin C, zinc and a probiotic through a packed season.*
Focus
L-theanine and Alpha-GPC for calm focus under pressure.*
Endurance
Beet root, taurine and pomegranate for game-day stamina.*
Clean energy
Vitamin B12 for natural energy. Zero caffeine.*
Real results from 2,300+ families.
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Game day
"He takes two CLUTCH before games now and asks for it every time. I love that it keeps him focused and confident."
Sara R.Β· Verified buyer Β· basketball, 15
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Routine
"What I appreciate most is the simplicity. One daily scoop is a routine we can keep up with, even when school and sports get hectic."
Amanda R.Β· Verified buyer
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Game day
"We wanted a caffeine-free option for our daughter's game-day routine. CLUTCH caught our attention, and pairing it with CORE made sense for us."
Ashley W.Β· Verified buyer
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Clean ingredients
"I read ingredient labels before buying anything for my kids. The caffeine-free formulas and clearly listed ingredients were what first got my attention."
Sarah K.Β· Verified buyer
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Game day
"Amazing! The gummies are convenient to pack with our son's gear. The bundle fits how we organize the week: CORE at home and CLUTCH in the game-day bag and he loves them both!"
Michael T.Β· Verified buyer
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Routine
"With practices during the week and tournaments on weekends, we wanted a more consistent nutrition routine. CORE has been an easy addition, and the bundle gives us a separate option for game days."
Jennifer M.Β· Verified buyer
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Hydration
"CORE gives us a simple way to include electrolytes in our athlete's daily routine. We still prioritize water throughout the day, especially during busy practice weeks."
Lauren H.Β· Verified buyer
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Routine
"We were looking for something our athlete could work into an everyday routine. Having CORE for daily use and CLUTCH for game day makes the bundle straightforward."
Chris B.Β· Verified buyer
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Clean ingredients
"I wanted to understand what was in each product and why we'd use it. Being able to review both formulas helped me feel more informed when considering the bundle."
Megan D.Β· Verified buyer
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Hydration
"We were interested in the electrolytes in CORE, and the bundle offered a convenient way to try both products. It's a practical setup for a family juggling multiple sports."
Jason P.Β· Verified buyer
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Routine
"As a sports parent, I appreciate products with a clear purpose. Daily powder and game-day gummies are easy to understand and easy to plan around."
David S.Β· Verified buyer
For the parents in the stands
You can't play the game for them. You can make sure they show up ready.
Bundle: $52.50 first month, then $89.25 every 30 days. Free shaker, 30-day guarantee, cancel anytime.